Guide on Retail Leasing of Norm Ebenstein. This is the third book in the series of Norm Ebenstein and Shirley Ebenstein. In this book, we learn of their background in real estate. We find out that they are the children of a family that settled in San Francisco and later on in life got to know successful businessmen. At that time, the two of them were already practicing philanthropy, which they continued even after getting their education and becoming professionals in the field of real estate. They then decided to open a bookstore in San Francisco and hence, were involved in the retail leasing of properties throughout the world.
In this book, we also learn about the different aspects of retail franchising and retail leasing. We get to learn about the types of retail franchises available, what is a good franchise model and what businesses have done well in the past. They also provide you with the business plans of the different retail franchises they have successfully launched. Norm and Shirley Ebenstein has always stressed on the importance of retail entrepreneurship and hence, this book provides valuable information on how you can start your own retail franchise.
The book also provides an introduction to different types of retail business. It gives you a clear view of how to manage the different retail business processes such as the marketing strategy, operations management, finance and financing. You learn about the key benefits of retailing, the key challenges and the strategies involved in the retail industry. They also give you a brief background on the concept of franchising in the retailing business.
This is just a quick overview of the different concepts and ideas presented in this guide on retail leasing of Norm Ebenstein. He has written a lot of books about retailing and he continues to do so, but this one is special because it is written for people who want to start their own business. This book is therefore a must buy for all people who are planning to enter the retailing business and also for those who already have a business but want to enhance its profitability.
Apart from having great content, this manual is very useful because it provides practical information that you can easily apply to your own retailing business. Norm Ebenstein is no stranger to retailing and as such, he has seen many problems that retailers face when it comes to business operations. He has been in the industry for almost 50 years and has helped a lot of retailers make their business profitable. But in this book, you will also learn a lot of ideas that you can use for your own retail business. Some of these ideas may seem a bit weird but they are actually tried and tested and you will not find anything that you don’t know in this book.
The main idea presented in this guide on retail leasing of Norm Ebenstein is that retail business should be leased rather than bought. When a person buys a product, he usually makes some improvements to the product, gets it registered and then sells it to the customers. But with retail business, there is more than this transaction. The customer also has to sign a contract and he is also obligated to pay for the product that he purchases. But with retail leasing, the retailer does not have to worry about these things because the product will be leased rather than bought and hence the businessman will not have to worry about these issues.
Another part of the book that you will really enjoy is the section on how to make your retail business more profitable. This is a good idea since retail leasing can make a business sell more products and earn more money. Another interesting aspect of this book is the fact that it discusses some of the challenges faced by most retailers and also some of the ways through which they can overcome these challenges. There are some chapters that talk about financing the retail business, retail leasing and retailing itself. Other topics that are covered under this informative book are retailing at different places, the value of location and the importance of customer’s satisfaction.
Norm Ebenstein has written a very interesting book about retailing and he has presented some very practical ideas that you can implement in your business. He has shown through this book how to start up a retail business as well as how to keep it running successfully. Most importantly, he has shown how you can increase your income as a retailer and increase your profitability. So if you are also looking for an informative book that can give you tips about retailing, then this is the right book for you.